I don't use it for a full audit, but I do use it to get the ball rolling. There's so much that ChatGPT can do, but there's a lot more that an experienced set of eyes can determine without running this scan. When I do our 15-minute audit review (something we do before onboarding a client), this is the kind of stuff we look at initially to see if we can even help. But in the time it takes ChatGPT to run this, I can also visually see this in source code while on the phone with a prospect.
Feel free to paste it in ChatGPT to see what you think.
All you need to replace is this:
- URL: [PASTE SITE URL]
- CMS / Platform: [WordPress / Shopify / Custom / etc.]
- SEO Plugin: [Yoast / Rank Math / Other]
- Local Business?: [Yes / No]
- Ecommerce?: [Yes / No]
- Service Area / Location(s): [City, State / Multiple Cities / Nationwide]
- Notes / Known Issues: [Optional]
Leave the brackets; just add your comments inside the brackets. So if it's WordPress, remove the others. For the Service area, add the city, state - then for Multiple Cities, you can either leave that text, or add in cities.
It does a decent dump of info, but again, it's not client-ready (I use other things for that). It's not doing a dive into content; this is purely a surface-level review to get the ball rolling.