SEO audits by ChatGPT

[SenseiSteve]

What's your take on SEO audits performed by ChatGPT? I just started performing a few and find them fairly comprehensive. At least in the hosting industry, they seem to emphasize cost comparisons very heavily.

 

[romes]

What's your take on SEO audits performed by ChatGPT? I just started performing a few and find them fairly comprehensive. At least in the hosting industry, they seem to emphasize cost comparisons very heavily.

Got an example of one Steve? And what prompt are you using exactly? If I may ask.

 

[SenseiSteve]

Basically, what I ask of ChatGPT is to perform an SEO audit for (insert URL) for top keywords and traffic. I began using this for blog articles across a few client's sites. Some of their suggestions I do follow and others not, but I do find it quite informational.

 

[bigredseo]

I don't use it for a full audit, but I do use it to get the ball rolling. There's so much that ChatGPT can do, but there's a lot more that an experienced set of eyes can determine without running this scan. When I do our 15-minute audit review (something we do before onboarding a client), this is the kind of stuff we look at initially to see if we can even help. But in the time it takes ChatGPT to run this, I can also visually see this in source code while on the phone with a prospect.

Feel free to paste it in ChatGPT to see what you think.

All you need to replace is this:

- URL: [PASTE SITE URL]
- CMS / Platform: [WordPress / Shopify / Custom / etc.]
- SEO Plugin: [Yoast / Rank Math / Other]
- Local Business?: [Yes / No]
- Ecommerce?: [Yes / No]
- Service Area / Location(s): [City, State / Multiple Cities / Nationwide]
- Notes / Known Issues: [Optional]

Leave the brackets; just add your comments inside the brackets. So if it's WordPress, remove the others. For the Service area, add the city, state - then for Multiple Cities, you can either leave that text, or add in cities.

It does a decent dump of info, but again, it's not client-ready (I use other things for that). It's not doing a dive into content; this is purely a surface-level review to get the ball rolling.

 

[bigredseo]

Also - just a reminder - free is free. It's not going to go into crazy detail on fixes. It's also an automated, regurgitating machine, so it's going to repeat the stuff it sees online - even if that advice is outdated or has no impact. An experienced SEO is still worth investing in, but a surface overview is always a nice help.

 

[Mivocloud]

I ran it through Gemini and got a very mixed result. In principle, he showed strengths and weaknesses, but there was more to the expectations. Although we can say that the basis is quite good.

 

[bigredseo]

Yeah, Gemini needs a different structure when you're prompting. This particular prompt is designed for a paid version of ChatGPT (even the $20 version). I have found that the free version skips most of the instructions.

And this is just a high-level "what do you see" type review - it is by no means an audit.

 

[nonamehosts]

It definitely helps with auditing your website and can point out things that could be improved or fixed. However, I’d take the recommendations with a grain of salt 🙂 AI is a useful tool for spotting potential issues, but I wouldn’t blindly implement everything it suggests.

 

[NiceNIC]

I've been using it for quick audits too. It's surprisingly good at catching little things you miss after looking at the same site for too long. 😁 😁

I still double-check anything related to indexing or crawling in GSC and the actual site data though. For me it's more of a second pair of eyes than a replacement for a proper audit.

 

[oXnames]

It's not bad but I find it easier to use ahrefs and se ranking accounts to do the audits then ask it to fix the findings then ask it to do it's own inspection after.

It DOES get things wrong and misses things, so having other things regularly scan proves better.

 

[bigredseo]

Every tool and script has its own quirks. Heck, the instructions I wrote for ChatGPT here are well outdated, as they were written for GPT-4. We're now using GPT-5.6 Sol, and it does a little better in some areas. The instructions provided earlier this year would definitely need to be tweaked for live audits.

ahrefs does an OK job - but lots of false positives. We use a custom configuration in ScreamingFrog, and that does a really good job when going through a site, but it requires human interpretation of what the numbers mean.

 

[bubblehost]

What's your take on SEO audits performed by ChatGPT? I just started performing a few and find them fairly comprehensive. At least in the hosting industry, they seem to emphasize cost comparisons very heavily.

I think SEO audits driven by ChatGPT can be used as a great tool when necessary. I personally dislike the usage of AI but do believe it is a great tool.
But you cannot rely on AI to run your whole business - I've seen a business that is 100% automated by AI. That means the hosting, support, legal issues, payments, is all driven by AI. Crazy.