SEO audits by ChatGPT

SenseiSteve

HD Moderator
Staff member
What's your take on SEO audits performed by ChatGPT? I just started performing a few and find them fairly comprehensive. At least in the hosting industry, they seem to emphasize cost comparisons very heavily.
 
What's your take on SEO audits performed by ChatGPT? I just started performing a few and find them fairly comprehensive. At least in the hosting industry, they seem to emphasize cost comparisons very heavily.
Got an example of one Steve? And what prompt are you using exactly? If I may ask.
 
Basically, what I ask of ChatGPT is to perform an SEO audit for (insert URL) for top keywords and traffic. I began using this for blog articles across a few client's sites. Some of their suggestions I do follow and others not, but I do find it quite informational.
 
I don't use it for a full audit, but I do use it to get the ball rolling. There's so much that ChatGPT can do, but there's a lot more that an experienced set of eyes can determine without running this scan. When I do our 15-minute audit review (something we do before onboarding a client), this is the kind of stuff we look at initially to see if we can even help. But in the time it takes ChatGPT to run this, I can also visually see this in source code while on the phone with a prospect.

Feel free to paste it in ChatGPT to see what you think.

All you need to replace is this:

- URL: [PASTE SITE URL]
- CMS / Platform: [WordPress / Shopify / Custom / etc.]
- SEO Plugin: [Yoast / Rank Math / Other]
- Local Business?: [Yes / No]
- Ecommerce?: [Yes / No]
- Service Area / Location(s): [City, State / Multiple Cities / Nationwide]
- Notes / Known Issues: [Optional]

Leave the brackets; just add your comments inside the brackets. So if it's WordPress, remove the others. For the Service area, add the city, state - then for Multiple Cities, you can either leave that text, or add in cities.

It does a decent dump of info, but again, it's not client-ready (I use other things for that). It's not doing a dive into content; this is purely a surface-level review to get the ball rolling.
 

Attachments

Also - just a reminder - free is free. It's not going to go into crazy detail on fixes. It's also an automated, regurgitating machine, so it's going to repeat the stuff it sees online - even if that advice is outdated or has no impact. An experienced SEO is still worth investing in, but a surface overview is always a nice help.
 
I ran it through Gemini and got a very mixed result. In principle, he showed strengths and weaknesses, but there was more to the expectations. Although we can say that the basis is quite good.
 
Yeah, Gemini needs a different structure when you're prompting. This particular prompt is designed for a paid version of ChatGPT (even the $20 version). I have found that the free version skips most of the instructions.

And this is just a high-level "what do you see" type review - it is by no means an audit.
 
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