Well, your paying for something that works, and does the job like it should be done so its still worth it even if they raise it by 200%
With the massive price increasing, lets be fair, you not longer save very much having an owned license then just renting a monthly license, i no longer see why anybody would want an owned license.
if you work it out on a monthly basis then its $9.99 a month just for the support and update after the first 12 months. compared to $15.95 for a branded monthly licence and $18.95 for unbranded.
dont forget if you are in UK you have to add 20% VAT