What are some "extra one percent" efforts that can reduce customer churn?


HD Moderator
Staff member
Certainly it’s the long term goal of every business to minimize customer churn. The expense to sign on new clients way exceeds the cost to retain and resell existing clients. Every interaction with your clients, from online live chat, sales and service, to the accounting department shares a responsibility to exceed your client’s expectations, by going that extra one percent – every time.


Well-known member
I find that when clients sign up and they have domains elsewhere, some have issues understanding how to change nameservers, etc., I used to send them clear written instructions and even have instructions in KB, but still, clients had issues, so I would offer to login to where ever their domain was to change nameservers, etc. for them