Reseller program

Yes anyone need to know what you want to offer and get out of your business before deciding what solutions to use.

But starting out you risk a lot by going direct to a dedicated server, unless you know what you are doing and have the money to subsidise your business.

best option is to get a reseller plan and build up a strong clientbase and reputation and then only when you have enough funds to cover at least 3 times the cost of a VPS setup should you consider moving to a VPS and even then if you are unsure on how a VPS runs then opt for a managed VPS

I agree with you there, start small and build up
 
You need to create value in your plan and try to find something and offer something that no one else does. Find something that will set you apart from other companies and do as much as you can afford in the package, without breaking the bank or loosing profit. The name of the came is to offer value, keep it affordable to your client and make a profit. If you don't offer value, it's not affordable and you aren't making any profit, it's a recipe for disaster.

What you offer in the plans is completely up to you and there are many, many different values to provide or bundle with hosting services.

Good luck!
 
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