Improving Domain Authority

Sooooo. There are many things to pay attention to, for example, seo on and off the site.

You need to set up SEO on your site and post links to your site on forums, in discussions, etc. Conduct an SEO audit to figure out how things are going, ask for help from specialists, or learn everything yourself. Post useful articles on the website, etc.
 
There is definitely not one particular thing that is going to address it, but a combination of items.

In the most practical terms it comes down to:
—bring direct human experience into the content mix of your site
—linkbacks from sources with greater authority (long-term game)
—the most valuable and relevant advice you can possibly give your customers through content
—white papers/science/data-driven reports that you can perhaps work on
—mentions in the media of relevance
 
Building quality backlinks from reputable sites is key, along with creating awesome content that people actually want to share. Also, keeping your site fast and mobile-friendly helps make a good impression. Engaging with your audience on social media can boost visibility too.
 
Bring interested customers with a link to your website from specialized and popular websites - online magazines and news portals related to your industry. Specialized articles about you and your services on such resources will increase the issuance of your pages in search engines. True, this will often be a paid placement and in general, in order to increase the authority of a domain, you should be prepared for additional costs.

In addition to optimizing the UI of the website, pay close attention to the content of the website. It should be dynamically updated (here you have a whole field for creativity), and also CEO optimized. Since the popularity of keywords changes dynamically, constantly adding content with these keywords will also increase the issuance of your domain in search engines.
 

Domain Authority: does it worth to improve?​

Domain Authority can be considered as website quality signal but it is quite niche one.
DA is not considered by Google for website ranking.
If you are not one who desire to sell links from your website - DA is not so important for you.
Relevant content and traffic on optimised website is the reason of higher DA but not the opposite way.

Any way you are interested in DA improvement.​


You should start with revision - check existing backlinks of your website - in case you found extremely toxic one - use disavow! Remember that Google does not count 99% of unrelevant and toxic backlinks ... so this can improve your DA not to significant.

Revise you content and structure. ​


  • Check H1,H2,H3,H4 - keep structure always correct.
  • Do not overspam with keywords in headers and text. On the other hand less keywords will decrease relevance - use special software to check every text on your website.
  • Use Schema. It helps a lot!
  • Avoid difficulty of readability - write with simple phrases - Google love simple text:) Avoid passive voice! Google hate passive voice! (it is better 2 simple sentences instead of one complicated). Use complicated text for academy dissertation only:). Avoid 3 sentences starting with same word.
  • Avoid poor text content not less then 4000 symbols without spaces.
  • Check your website code to avoid double headers!
  • Avoid long text without subheadings. Use keywords in 50% of subtitles only.
  • Always create unit ALT and descriptions for images. Relevant and unit only.
  • Check if sitemap contains main content.
  • Avoid hidden text. It can appear occasionally with CSS errors, but can hurt your website significant.
It is a light touch but focusing on mentioned tips will help you to improve your seo and after DA.

Check your websites tech conditions​

Using modern and tested technologies on your website will reduce server response time and improve search bot scanning and user experience.
  • Use object cache. (server side)
  • Minify JS and CSS. Deffer unused.
  • Use browser cache 365 days.
  • Use CDN.
  • Consider to your lending to be not more that 1mb. Just delete unnecessary content!
  • Avoid heavy elements (animation or pictures) on visible parts of the page ! When your page loads - on phone or PC - there should not bee such. Place it in an invisible part and enable lady load. It will help you to avoid Layout Shifts and improve First Contentful Paint!
Making mentioned improvements will definitely impact your DA increasing!

Hard tasks in Domain Authority improvements​

  • Age. There is nothing to do with it, just wait.
  • Significant amount of backlinks can improve your SEO and DA. Game-changer is a backlink from your relevant industry leader. It can happen occasionally while some conditions exist. Only a matter of time. It is a long story and it is about your website and content quality. Here starts the part where you should think by yourself:)

Conclusion​

You have read small checklist. Take your time. Implement it step by step and you will get your result.
Good luck!
 
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