Improving Domain Authority

Sooooo. There are many things to pay attention to, for example, seo on and off the site.

You need to set up SEO on your site and post links to your site on forums, in discussions, etc. Conduct an SEO audit to figure out how things are going, ask for help from specialists, or learn everything yourself. Post useful articles on the website, etc.
 
There is definitely not one particular thing that is going to address it, but a combination of items.

In the most practical terms it comes down to:
—bring direct human experience into the content mix of your site
—linkbacks from sources with greater authority (long-term game)
—the most valuable and relevant advice you can possibly give your customers through content
—white papers/science/data-driven reports that you can perhaps work on
—mentions in the media of relevance
 
Building quality backlinks from reputable sites is key, along with creating awesome content that people actually want to share. Also, keeping your site fast and mobile-friendly helps make a good impression. Engaging with your audience on social media can boost visibility too.
 
Bring interested customers with a link to your website from specialized and popular websites - online magazines and news portals related to your industry. Specialized articles about you and your services on such resources will increase the issuance of your pages in search engines. True, this will often be a paid placement and in general, in order to increase the authority of a domain, you should be prepared for additional costs.

In addition to optimizing the UI of the website, pay close attention to the content of the website. It should be dynamically updated (here you have a whole field for creativity), and also CEO optimized. Since the popularity of keywords changes dynamically, constantly adding content with these keywords will also increase the issuance of your domain in search engines.
 
Improving Domain Authority (DA) is definitely a marathon, not a sprint. One of the biggest factors is getting high-quality backlinks from reputable and relevant sites — think guest posts, partnerships, or creating content that people naturally want to link to. Alongside that, focus on producing awesome, valuable content that stands out and encourages shares. Don’t forget to fine-tune your on-page SEO, like optimizing titles, meta descriptions, and headers — it’s small stuff, but it adds up. A fast, mobile-friendly site also makes a big difference because good user experience keeps visitors around longer. At the end of the day, DA is more about steady growth than chasing a number. ;)
 
I wouldn't bother too much with it, the metric has a small correlation with ranking but it sort of a cause and effect relationship.

The one we realised with DA it if you send a ton of traffic to your site, it goes up, obviously other things like backlinks, brand name mentions also count towards it. But I've seen so many sites with high DA rank low and so many sites with low DA rank well. This is why, even if its not stated, I think traffic is a big influencer of it, and if you are working on DA purely for ranking purpose then the metric is not that useful because of this.
My guess here is because DA, DR is not that accurate the indicator of IT and other metrics like it, MOZ, Semrush use it because if you have high traffic you must be an high authority website right? So now it seems to you like oh wow yes they know what they are talking about and you buy into all the rest. Google uses some form of "DA" but again given what I've seen its very different from those provided by MOZ, Ahrefs, Semrush and all the rest.

Ironically the very fact that these guys want to tap into your analytics and search console to tell you about your traffic...should raise red flags. I mean I can look at analytics and search console the reason I want to use them is because I don't entirely trust what Google says and now they base their traffic on what Google says.
 
PeterShene said:
I wouldn't bother too much with it, the metric has a small correlation with ranking but it sort of a cause and effect relationship.

The one we realised with DA it if you send a ton of traffic to your site, it goes up, obviously other things like backlinks, brand name mentions also count towards it. But I've seen so many sites with high DA rank low and so many sites with low DA rank well. This is why, even if its not stated, I think traffic is a big influencer of it, and if you are working on DA purely for ranking purpose then the metric is not that useful because of this.
My guess here is because DA, DR is not that accurate the indicator of IT and other metrics like it, MOZ, Semrush use it because if you have high traffic you must be an high authority website right? So now it seems to you like oh wow yes they know what they are talking about and you buy into all the rest. Google uses some form of "DA" but again given what I've seen its very different from those provided by MOZ, Ahrefs, Semrush and all the rest.

Ironically the very fact that these guys want to tap into your analytics and search console to tell you about your traffic...should raise red flags. I mean I can look at analytics and search console the reason I want to use them is because I don't entirely trust what Google says and now they base their traffic on what Google says.
Click to expand...
While Domain Authority (DA) shouldn't be the sole focus, it can be a useful benchmark when approached correctly. Here's what I've found works best:

Quality Backlinks Matter Most - A few links from authoritative, relevant sites (like .edu or industry leaders) do more than hundreds of spammy directory links. Outreach and genuine relationship-building are key.

Content That Earns Links Naturally - Create truly unique resources (studies, tools, or epic guides) that others WANT to reference. We saw a 15-point DA jump after publishing an original industry survey that got picked up by trade publications.

Technical SEO is the Foundation - All the backlinks in the world won't help if search engines can't properly crawl your site. Fixing crawl errors and improving site speed often provides quick wins.

Brand Signals Matter More Than Ever - Google increasingly rewards real-world brand presence. Getting mentioned (without links) in press, forums, and social media appears to help both rankings and DA.

That said, @PeterShene makes an excellent point - DA is just one metric. We've seen sites with DA 30 outrank DA 70 competitors because they focused on user experience and topical authority first. The number follows the quality, not the other way around.
 
Nick017 said:
While Domain Authority (DA) shouldn't be the sole focus, it can be a useful benchmark when approached correctly. Here's what I've found works best:

Quality Backlinks Matter Most - A few links from authoritative, relevant sites (like .edu or industry leaders) do more than hundreds of spammy directory links. Outreach and genuine relationship-building are key.

Content That Earns Links Naturally - Create truly unique resources (studies, tools, or epic guides) that others WANT to reference. We saw a 15-point DA jump after publishing an original industry survey that got picked up by trade publications.

Technical SEO is the Foundation - All the backlinks in the world won't help if search engines can't properly crawl your site. Fixing crawl errors and improving site speed often provides quick wins.

Brand Signals Matter More Than Ever - Google increasingly rewards real-world brand presence. Getting mentioned (without links) in press, forums, and social media appears to help both rankings and DA.

That said, @PeterShene makes an excellent point - DA is just one metric. We've seen sites with DA 30 outrank DA 70 competitors because they focused on user experience and topical authority first. The number follows the quality, not the other way around.
Click to expand...
Brand Signals Matter More Than Ever - Google increasingly rewards real-world brand presence. Getting mentioned (without links) in press, forums, and social media appears to help both rankings and DA. <-- this part i think it super important right now with everything that's going on AI searches from chat gpt, Perplexity and Google. The one thing that's consistent is that Big brands rank well. Show up in AI. So you need to ask your self what separates a big brand from a small business online and replicate that.

There are things like
Be everywhere and be everywhere consistently - like social media, obviously website, GMB listing if applicable, prominent directories (not spammy ones), PR, Mentions from other companies. Run some ads. There are probably a ton more things. All these things say to Google this might not be a small company and if you can get out of that small business filter you are going to find things a lot easier.
 
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