How to choose the right domain name for your hosting plan?

When choosing a domain name, you need to approach it wisely, as your entire brand is based on it. You need to take into account brand and niche compliance, the correct domain extension, and that it is easy to read and remember. Naturally, do not forget that you should first check the availability of this name and the entire trademark in general. Also, initially think about the future and possible expansion of your business, as an example, if you are engaged in hosting but will also provide cloud services in the future, then the name Superhosting will not suit you since it is committed to one niche. These are the main points to consider, but there may also be more, hopefully someone else will tell you about it :)
 
Mivocloud said:
When choosing a domain name, you need to approach it wisely, as your entire brand is based on it. You need to take into account brand and niche compliance, the correct domain extension, and that it is easy to read and remember. Naturally, do not forget that you should first check the availability of this name and the entire trademark in general. Also, initially think about the future and possible expansion of your business, as an example, if you are engaged in hosting but will also provide cloud services in the future, then the name Superhosting will not suit you since it is committed to one niche. These are the main points to consider, but there may also be more, hopefully someone else will tell you about it :)
Click to expand...

It's true, I've seen many businesses that had to change their name again years later just because of their website domain name.
 
It's such an interesting topic. My very short answer is the following:

20 years ago you could have named your company anything, you'd have found the clients. Obviously it helped getting a keyword driven domain (ex: webhosting.com), which would still help you in some way today, but it won't be a critical factor of success.

Today, if you Google "web hosting" (at least from Canada), you won't find a single company with the word "hosting" in its domain. It's all brands. If I were to be starting a company today, that's the route I'd take. If anything, identifying your company as a hosting company limits your opportunity to expand into other relevant digital services.
 
Artashes said:
It's such an interesting topic. My very short answer is the following:

20 years ago you could have named your company anything, you'd have found the clients. Obviously it helped getting a keyword driven domain (ex: webhosting.com), which would still help you in some way today, but it won't be a critical factor of success.

Today, if you Google "web hosting" (at least from Canada), you won't find a single company with the word "hosting" in its domain. It's all brands. If I were to be starting a company today, that's the route I'd take. If anything, identifying your company as a hosting company limits your opportunity to expand into other relevant digital services.
Click to expand...
I agree.
Branding can have a bigger impact than names.
But ultimately, for the branding phase to go well, a good name seems to be necessary.
 
Greenhost.cloud said:
I agree.
Branding can have a bigger impact than names.
But ultimately, for the branding phase to go well, a good name seems to be necessary.
Click to expand...
Its actual such a joke they "work" their backsides off blocking spam with HCU and all kinds of other rubbish but Exact Match domains are still is a easy way to somewhat game the system.

If you go read up on SEO all the "gurus like moz, semrush, Neil patel say it doesn't matter that much anymore telling you they clearly don't know what they are talking about. It and many other things that are not meant to work work in terms of SEO I've stopped listing to Google and Gurus a long time ago and go by what testing tells me. Even with our own website and the many website we create I've observed if that keyword is in there it makes things a lot easier SEO wise.

The trade off I feel is making the name generic instead of something cool and catchy. (the branding aspect you are talking about). They are both Good but I feel the branding thing is harder but once people start searching your brand and you keep that going, you start not relying so much on Google, keywords rakings and all that and that to me is gold.

Tips wise don't make it long, besides for being harder to remember people misspell it when searching or mailing.<--- this one is a killer.

I've also observed putting in - is a big no no. Google hates it in terms of SEO and did I just type a - a – or a – ... its a nightmare for users.
 
To choose the right domain name, keep it short, memorable, easy to spell and type, and relevant to your business or website's purpose. Avoid numbers, hyphens, and double letters, and consider the domain extension that best suits your needs.

Here's a more detailed breakdown:

1. Brainstorm and Research:
  • Consider your brand: Does your domain name reflect your brand identity and message?

  • Think about your target audience: Will your domain name resonate with the people you're trying to reach?

  • Use keywords: If relevant, include keywords that people might search for when looking for your type of website.

  • Check for availability: Use a domain name search tool to see if your desired name is available.

  • Research domain history: Check if the domain has any negative history or is associated with spam or malicious activity.

  • Check for trademark issues: Ensure your domain name doesn't infringe on any existing trademarks.
2. Keep it Simple and Memorable:
  • Short and sweet: Shorter domain names are easier to remember and type.
  • Easy to spell and pronounce: Avoid complex words or spellings that might be difficult for people to remember and type.
  • Avoid numbers and hyphens: These can cause confusion and make your domain name harder to remember.
  • Use a domain name generator: If you're struggling to come up with ideas, use a domain name generator to get some inspiration.
3. Choose the Right Domain Extension:
  • Consider your target audience: Do they prefer certain extensions (e.g., .com, .net, .org)?
  • Think about your business type: Some extensions are more suitable for certain types of businesses (e.g., .shop for online stores).
  • Check for availability: Make sure your desired domain name is available with your preferred extension.
4. Act Fast:
  • Secure your domain name: Once you've found the perfect domain name, register it quickly to avoid someone else claiming it.
  • Don't wait too long: Popular domain names can be snapped up quickly, so don't delay.
 
You must log in or register to reply here.

Supporters

Back
Top