Google Adwords or Bing for Advertising?

Both are good but also expensive. Bing is cheaper and google adwords are more expensive for PPC. The results are the same if you know what your doing.
 
Without any doubt we can say that in paid search advertising industry, Google controlling almost 2/3 of the market. On cost basis Yahoo! Bing Network’s cost per click is above half percentage less than Google AdWords.
 
From a quick view in, everyone says google is better than Bing, but this is a lot more complex. If you have a big budget, and can compete with the all the sheep in the heard and stand out, google makes sense. I will guess for a lot of smaller hosting, developers, small IT guys, they just cant so then it becomes an ROI case study, trials, etc ... Bing and alternative more cost effective approaches come into play. at that time maybe BING comes in and returns better ROI. 1 reason for this happening is that typical buyers wiill google it first, research it on google, then once they are ready will double check and at that time deploy some BING searches. Well those searches are now made by ready buyers.
 
I would recommend that you analyze your target audience. Google has a great acceptance in Europe, but in South America is still using a lot of Bing. On the other hand in Russia is used Yandex ... so I want to recommend that you do a study of your target audience.
 
It should be google adwords because most of the users using google for searching. Also, adwords has two options, adword express for beginners and adwords for experts.
 
Both are good. You can use there sign up bonus . Both the patforms give you a small amount of bonus of around $50-100 and with the help of that you can easily analyse which one is best for you.
 
I used to use both, and I see that GG Adwords is better than Bing in Ads campaign management. They have the filter/negative keyword filter more powerful than Bing.
 
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