For years, getting a WordPress site off the ground meant picking a hosting plan, registering a domain, and wading through setup steps before writing a single word. WordPress just quietly removed all of that, and the shift is more interesting than it might first appear.
The organization behind the open source publishing software launched my.WordPress.net this week, a service that runs the full WordPress software directly inside a web browser. No account creation, no hosting fees, no domain registration. Users simply open the service and start building.
There is one significant detail worth understanding upfront, though. Sites created through my.WordPress.net are private by default and do not connect to the public internet. The data lives inside the browser’s own storage, which means the site stays tied to that specific device. Switching to another computer means starting fresh, unless users export and migrate their content to a dedicated host.
WordPress frames this intentionally. Rather than positioning the service as a shortcut to a public website, the organization describes it as a personal environment where ideas can exist before they are ready to be shared, or possibly never shared at all. Think private journaling, drafting, research organization, or learning WordPress without any real-world consequences for mistakes.
The practical side of my.WordPress.net goes further than a simple text editor, though. The service includes an App Catalog stocked with tools built on WordPress plugins, covering things like a Personal CRM, an RSS reader, a bookmarking tool, and an AI Workspace. Users can also bring in an AI assistant to modify the setup, adjust plugins, or build new ones through conversation rather than code.
That AI layer connects to stored WordPress data as well, effectively turning the browser-based installation into a private knowledge base that an assistant can query and reference over time. The technology running underneath all of this is WordPress Playground, the open source project that already powers WordPress demos across the web.
Storage starts at around 100MB, which suits personal projects and lightweight tools rather than media-heavy sites. WordPress also recommends saving regular backups, given that browser storage carries its own risks.
The launch follows WordPress forming a dedicated AI team last year, signaling that this browser-based direction fits a broader strategy rather than being a one-off experiment.
