group.one targets Estonia’s digital core with acquisition of Veebimajutus.ee parent Elkdata

group.one is moving deeper into Central and Eastern Europe with a deal to acquire Elkdata, the company behind Estonia’s widely used hosting platform Veebimajutus.ee. The move folds a trusted local brand into a larger European portfolio, signaling how consolidation is reshaping the region’s digital-services landscape. For Estonia’s small businesses, the shift could widen access to new website and AI tools while keeping familiar local support in place.