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Justine Juyad
  • 10 months ago
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Debenhams pushes deeper into AI, expands cloud deal with AWS

Debenhams Group signed a new multi-year agreement with AWS to scale AI tools across its fashion brands, including PrettyLittleThing and Karen Millen. The company now uses Amazon Bedrock to power features like an interactive AI Room Styler. After exiting brick-and-mortar retail, Debenhams rebuilt its platform in just eight weeks. The move marks a bold step in transforming the historic retailer into a cloud-first, AI-driven business.

  • 10 months ago
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