Absolutely. Its web hosting companies responsibility to fulfill customers requirements and provide them with a better service. Sometimes to earn some you need to lose some. Due to various issues people decides to opt for a hosting service in another country, however they should understand that there are several benefits of hosting their websites/applications in their own country. One should not only consider a specific benefit, instead he/she should weigh another benefits as well.
Today, many people in USA and outside USA are afraid to host their data in USA-based data centers due to the Patriot Act, 2001. People have several misunderstandings about the Act and thinks that the U.S. government can view and access their data. However, its not the truth as the purpose of this act is very different. It's not the case only with USA but, since the EU Commission has announced a similar act people have started whispering about it as well.
Hence, choosing a country for hosting doesn't depends only on the price and performance factors, there are various factors which can impact a consumers decision.