What technical SEO mistakes do you see hosting companies making most often?

[SenseiSteve]

Hosting companies spend a lot of time and money on fast networks, modern hardware, and competitive pricing. But I sometimes wonder if technical SEO is still one of the most overlooked parts of many hosting websites.

I've seen everything from slow-loading pages with oversized images to duplicate content across location pages, missing schema markup, broken internal links, and pages that are difficult for search engines to crawl effectively. Even companies with excellent infrastructure don't always have websites that reflect the same level of quality.

With Google's algorithms continuing to evolve and AI-powered search becoming more common, technical SEO seems more important than ever.

Some areas that come to mind include:

• Core Web Vitals and page performance
• Mobile usability
• Crawlability and indexation
• Duplicate or thin content
• Structured data (Schema)
• Internal linking strategy
• Redirect chains and broken links
• XML sitemaps and robots.txt configuration
• Canonical tags
• HTTPS implementation
• Image optimization and lazy loading

For those of you who work in hosting, web development, or SEO:

• What technical SEO mistakes do you encounter most often on hosting company websites?
• Which issues have the biggest impact on rankings?
• Are there any "quick wins" that consistently produce measurable improvements?
• Has AI search changed the way you're approaching technical SEO?
• What tools do you rely on most for identifying technical SEO problems?

Whether you're managing a small hosting business or a large infrastructure provider, I'd be interested in hearing what you've learned. Sometimes fixing a handful of technical issues can have a much bigger impact than publishing another dozen blog articles.

Looking forward to hearing everyone's experiences and recommendations.

 

[bigredseo]

The biggest thing we've run into for hosting companies specifically is a lack of a usable mobile site. It might "work," but it's not usable by a potential client.

Many places have their sites rebuilt, but there's no consideration for what used to work, what used to rank, and what needs to get redirected to a new page. We spent a lot of time looking at archive.org to bring back information that they trashed just because the new designer wasn't paying attention to what actually ranked the site.

Content, by far, is the most overlooked part of web hosting companies that we've dealt with. Everyone wants a streamlined page with a handful of icons and a "buy now" button, but there is nothing that makes the company stand out from any other company, and the content that they should have on internal pages is nonexistent. If you have a website with 10 pages, you're about 10x short of what others have. And if you have 100 pages, you're still only at a bare minimum. Targeting specific queries (requests) is the name of the game. It's not just about keywords on a page; it's about serving a niche fully.

 

[AlexTechie]

The biggest one I see is slow loading websites.