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1. Give your customers better service. As a reseller provider, your number one priority should be customer service. This is where you can shine above the larger companies, since they likely have many customer service representatives who are likely not monitored regularly. Even more, they may even hire overseas representatives to keep their overhead low. By providing excellent customer services, you have the best chance at building a strong customer base. The number one rule a reseller should live by is MAKE SURE YOUR CUSTOMERS ARE HAPPY.
2. Know how to grow. As a reseller, you will be responsible for growing your own customer base. For this reason, it is important to know where to market and who to market to. Small business owners are a good start. You can advertise that you, the owner, will work directly with them whenever they have any questions, concerns, or need technical help. This is give them the comfort of knowing that they will not have to deal with a customer service representative if something happens with their account.
3. Customize your hosting plans. If you are able to split your ‘plans’ up how you want them, advertise that you can make a customized plan specific to the customer’s individuals needs. You can also let them know that, as their business or website grows, their plan can grow with them. You may also want to split up some very tiny plans and sell them for $1-2 a month. These would have just enough space for a 5-10 page basic personal website and include no extras. To someone who needs a very small amount of space, such as a parent whose child wants a website, $1 a month will look much better that $5-$10. You can also require that a year or so is paid in advance, to make this tactic worth your time. If you are able to gain enough customers via this method, it may be much more profitable that selling larger plans.