What do you think is the BEST way to promote a webhosting website?

Google Adwords nowadays popular, web hosting directories may also be good.You may categorize the your host i.e:asp, php, cPanel, ensim, linux ... etc. in directories.
 
I think advertising on hosting discussion boards, ad compaigns and just creating "your web presence" in general is good. But i think the best thing any webhost can bank on is the longevity of their service. In this industry, longevity is equally as important as good prices and quality service.
 
Promote via SERVICE CLUSTERS. Service clusters are services that are normally related to each other. Example: to operate a site you need 1) content 2) hosting 3) programming/coding for backend (if any) 4) web design 5) site content maintenance labor

So... if you're a host company, try partnering up with other providers in the SERVICE CLUSTER. Example: partner up with content providers, designers, coders, and outsourced labor providers. The beauty of this is your partners will gravitate towards you because it is RECURRING.

For example: My company does private label deals with webhosting companies. They get hundreds of $$$ recurring just off one sale.
 
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