Hello
Well, I think in 2009, Social Media cannot be ignored. In 2008, we’ve seen Social Media & Marketing making HUGE strides. SM is what I would call good, low-cost weapons to add to your marketing and communication arsenal. You WILL spend your valuable time connecting and communicating, but the ROI of Social Media can be incredible.
Social Media will become even MORE critical for the smaller organizations looking to compete with the big boys. Creating personal connections that ADD VALUE to your audience is Key.
A lot of marketers will jump into SM with the same approach as traditional media and marketing – They Will Fail. Social Media is about being SOCIAL and interacting/facilitating meaningful engagements.
Now, traditional methods of marketing and communications aren’t [entirely] dead. Remember the Marketing Mix? Make sure each piece of your marketing pie compliment and build on one another.
Here are thoughts on a few “new” tools:
Twitter – Used to provide a glimpse into the everyday characters, musings, events, etc. of a company/brand/individual. Perfect for keeping the conversation Two-Way.