Sex sells

[SenseiSteve]

James, that's probably how it should be, but I can't argue with the success that GoDaddy has had with their latest campaign. Of course you have to market to your target audience.

 

[Zachary McClung]

Sex may sell, but it really depends on who the target market is. Some people may find suggestive marketing to be something that makes them NOT want to use the Web host, although it no doubt will attract others to do the opposite. Marketing people should pay more attention to what their target market looks for and is attracted to, and not just try to use sex appeal for everything.

I think your very write. Having a hooker on a Christian Family Bookstore sign probably is going to turn of their customer base. Geeky guys who get HOT for the Go Daddy girls seem to work for them. This isn't new, lets look at the male sports.

NFL = Dallas Cowboys Cheerleaders
Racing = Trophey Girls

I was thinking about hockey but if they wore what the cheerleaders did you would have some frosty ta ta's.

 

[handsonhosting]

Yeah Hockey just seems to get left out in the cold doesn't it

Every market has a target that's for sure. But just like in google, being #1 isn't always the best as there's a lot of competition for that spot. Being Number 4 or 5 is just as good in many cases.

Of course when it comes to TV, Radio or Magazines (even some websites), being #1 is ALL that matters.

I'd love to see a Christian Bookstore do some adverse advertising

 

[Zachary McClung]

Yeah Hockey just seems to get left out in the cold doesn't it

Every market has a target that's for sure. But just like in google, being #1 isn't always the best as there's a lot of competition for that spot. Being Number 4 or 5 is just as good in many cases.

Of course when it comes to TV, Radio or Magazines (even some websites), being #1 is ALL that matters.

I'd love to see a Christian Bookstore do some adverse advertising

rofl...They definitely would be able to expand their reach into the masses. Honey after the guys and I get done with Hooters and watching the cowboys we are planning on stopping by the Christian Boookstore. I hear they have some great deals you need me to pick up.