Promo's for Resellers

shockym

shockym

New member
Do you ever offer your resellers (new or current clients) any specials that they can either take up the offer on, or pass it along to their clients if they wanted to? I had a reseller of mine contact me today and ask for help as they had planned their pricing structure to the point that they did not realize once their site was live and until the first order came in, that my client was paying a % of their clients fees. :(

I should promo a math class or something I think.
 
Lol, yes you should! Its unfortunate but this kind of thing tends to happen a lot. People just don't realise that until they are selling, the burden of the package cost falls to them.

All I could suggest here is a little blurb in the contract or something that makes it more plain?
 
Use clear examples of common situations as that makes it hit home easier than just explaining to them. Many people seem to be math challenged anyway...lol. If the most common fee structures are spelled out in an actual example problem, it will be easier to understand.
 
Wow, that description could definitely confuse people. However, the client should have clarified it.

Also, in many situations, give an example of the way something is setup is the best. It helps people understand what is going on much easier.
 
Its always good to offer your current resellers promotion codes or even free month hosting. We do that every now and then to loyal customers.
 
Changing your plans on your site where you get more space for the same price is always good. You can extend this offer to your existing clients. It is always a winner.
 
Perhaps in this situation, if you have a largely empty server otherwise, you could offer the first month free, or at half price. It would then allow them to start getting in clients themselves and prevent the burden that they would shoulder when they first start out.

But yes using illustrations is often a very good way to get things across.
 
cyberworldhost said:
Do you think a free educational ebook on web hosting would capture people?
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An ebook MIGHT do it. But if someone can read the ebook, but likes someone else's prices/design/whatevereth, they still might not come use your services. You've got to convince them that "there's more of that where this came from", in essence. And you've still got to get people to download your ebook in the first place. That last bit's not easy.
 
You could put the ebook on a members-only section of your site. But I wouldn't worry too much about people using it and buying from someone else. Just make it very specific to your setup, with your name all over the place. :)
 
Lesli said:
An ebook MIGHT do it. But if someone can read the ebook, but likes someone else's prices/design/whatevereth, they still might not come use your services. You've got to convince them that "there's more of that where this came from", in essence. And you've still got to get people to download your ebook in the first place. That last bit's not easy.
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And besides, experience has shown me time and time again that people cannot, and do not want to read instructions. They would rather have their hand held and be walked through a situation than actually learn how to do it themselves.
 
AbbieRose said:
And besides, experience has shown me time and time again that people cannot, and do not want to read instructions. They would rather have their hand held and be walked through a situation than actually learn how to do it themselves.
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There are some areas in life where I'm like that, in that I prefer to just be given a quick checksheet or be walked through something (cooking)...and other situations where I'd prefer to read up on things myself (coding). Amusing, since cooking is essentially coding with food instead of electrons...but there you go. I know coding. Cooking - ebbeh. If it doesn't have simple-stovetop or microwave directions, I'm not interested.
 
I've never thought about it like that. I'm a dab hand in the kitchen but coding-set me infront of a java program and I want to put my head through the screen. Its been a struggle since day one.

Cheatsheets might not be a bad idea though-maybe, you could make your instructions in two sets. One for the avid instruction follower, and the other for the people in the world who like to learn by playing and only ask for help or look at instructions if things go wrong.
 
It's a truism of the technical writing industry: customers expect manuals, but most in truth do not read them.

Probably new users are more willing to look through a manual, and they're the ones that would be attracted by the manual's availability. Other users prefer either handholding, if you do that, or forums, knowledge bases, and help tickets.
 
I've found that flowcharts work well, as do checklists. Flash videos (like demodemo) are one tool...but they don't let the person get an overall view of what's going on and how a particular step fits into the process.

That overall view gives them more confidence in the process as a whole. And when they want to check out the expanded text with reasons why this is done like thus-and-such, they can...meanwhile, the flowcharts and cheatsheets let them get the job done.
 
AbbieRose said:
And besides, experience has shown me time and time again that people cannot, and do not want to read instructions. They would rather have their hand held and be walked through a situation than actually learn how to do it themselves.
Click to expand...
This is very true, you can provide directions that are plain as day and as easy as pie to understand and people will still contact you with the silliest questions that were answered in your directions.

Lesli said:
I've found that flowcharts work well, as do checklists. Flash videos (like demodemo) are one tool...but they don't let the person get an overall view of what's going on and how a particular step fits into the process.

That overall view gives them more confidence in the process as a whole. And when they want to check out the expanded text with reasons why this is done like thus-and-such, they can...meanwhile, the flowcharts and cheatsheets let them get the job done.
Click to expand...
The overall view is really only something that is obtained after you've been handling it for a while. Being told once or doing it once isn't still going to give you the overall picture and neither is a flowchart or cheat-sheet most likely.
 
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