What do I mean by niche -- targeting a specific market (lawyers, real estate agents, automotive web sites, etc.) instead of covering 'everyone and anyone who needs a web site.'
I own PierceMultimedia.com and I live in Kentucky. So I also own HostKentucky.com to target businesses in Kentucky. We have created some custom automotive web templates that we are marketing locally in our town then we'll target the state. PierceMultimedia.com is our parent company and targets the global market.
