Leasing Dedicated Servers directly from the Data Center

Hosts, if you do not own/operate your own data center (yet still sell dedicated servers), what are the advantages of leasing dedicated servers from your company, when I could just go directly to the DC and cut out the middle man?

EDIT: Sorry for the confusion. I'm talking about leasing dedicated servers, specifically when a hosting provider resells leased dedicated servers.

I am not familiar with any data centers specifically that lease or sell any type of hardware. The 14 data centers (3 different brands) that we operate in nationally do not offer this service, in fact they refer these types of requests directly to us.

The only real advantages that I see to leasing any dedicated server lies within the initial cost of owning a server and as with any leas, you are not liable for the maintenance of a server. In essence we focus on the network and hardware aspects of colocation, and the data center operators focus on the facility infrastructure aspect.
 
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