For us, we run a Facebook Live every Friday at 1pm where we chat SEO or Design for 20-30 minutes (episode 124 completed on Friday). We've done this pretty consistently for the past 2 years on Facebook, but we will be shifting to YouTube Live shortly due to streaming issues and how they're handling Live Events on the platform. We usually take our Facebook Live videos and upload to our YouTube channel, but now with them being directly on YouTube, it'll be an extra step we don't have to do.
The exposure via Video has been a HUGE impact on our existing and future clients. They get to see us, how we react with each other, and usually, there's some live interaction with viewers where people can see how we react on our feet with questions.
Similarly, there are a couple of SEO Software companies whose tools we use in our business, and much of that was based on their videos, how-to's, and knowledgebase articles.
Video has become a very easy way to show people that you're a likable person, or that you're knowledgeable on a topic. Showing that you're trustworthy can be a little bit more of a challenge, however, if you're not afraid to put your face and name out there, that can speak volumes for itself too.
When I ran the hosting company, I was involved in dozens of online forums, from web design, programming, shopping carts, and of course here at HD. Each one lent to my credibility and knowledge on how to fix or do something. The design and programming help was exactly that, free help. No promise of a client or conversion, but freely providing that information often lead to inquiries and conversions none the less.
If you haven't jumped into video, even if you hate the very idea of being on video, it's the quickest way to get in front of people to show them that you are a real person, with views, and knowledge on a topic. Whether Facebook or YouTube (or another platform), you can cross share the video to others without much of an issue.