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In-house support

It seems to me that everything depends on different factors. Sometimes using the hosting provider's support services may be enough.
 
If you are a reseller, then your ability to provide technical support is very limited (Mostly to change a few settings, guide the client etc.) because the majority of control is in your Hosting provider's hands.

But overall yes, In-House support for any business is a must. You can't imagine how a quick response from support can change a client's view towards the company, no matter if the issue is instantly solved or not.
 
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