Improving Domain Authority

Sooooo. There are many things to pay attention to, for example, seo on and off the site.

You need to set up SEO on your site and post links to your site on forums, in discussions, etc. Conduct an SEO audit to figure out how things are going, ask for help from specialists, or learn everything yourself. Post useful articles on the website, etc.
 
There is definitely not one particular thing that is going to address it, but a combination of items.

In the most practical terms it comes down to:
—bring direct human experience into the content mix of your site
—linkbacks from sources with greater authority (long-term game)
—the most valuable and relevant advice you can possibly give your customers through content
—white papers/science/data-driven reports that you can perhaps work on
—mentions in the media of relevance
 
Building quality backlinks from reputable sites is key, along with creating awesome content that people actually want to share. Also, keeping your site fast and mobile-friendly helps make a good impression. Engaging with your audience on social media can boost visibility too.
 
Bring interested customers with a link to your website from specialized and popular websites - online magazines and news portals related to your industry. Specialized articles about you and your services on such resources will increase the issuance of your pages in search engines. True, this will often be a paid placement and in general, in order to increase the authority of a domain, you should be prepared for additional costs.

In addition to optimizing the UI of the website, pay close attention to the content of the website. It should be dynamically updated (here you have a whole field for creativity), and also CEO optimized. Since the popularity of keywords changes dynamically, constantly adding content with these keywords will also increase the issuance of your domain in search engines.
 
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