This is a very good, plain-English write up. Nice work, Steve.
One of the common sense nuggets I will pass on to people if I am asked is that if a person isn't going to make sense of your page when they read it, neither will the search engines.
12 years ago, it was popular to use the bottom half of your page to put in all sorts of random words to try and elicit search results. Literally, people would stuff in all sorts of "keywords" (which may have had nothing to do with their actual content) in very small font and take up 1/2 (or sometimes more!) of the length of the page. Crazy. Times have certainly changed!
One of the common sense nuggets I will pass on to people if I am asked is that if a person isn't going to make sense of your page when they read it, neither will the search engines.
12 years ago, it was popular to use the bottom half of your page to put in all sorts of random words to try and elicit search results. Literally, people would stuff in all sorts of "keywords" (which may have had nothing to do with their actual content) in very small font and take up 1/2 (or sometimes more!) of the length of the page. Crazy. Times have certainly changed!