Hmm, bumping up an old topic, since I have noticed it is one of the hugest discussions in every forum around...
There are many things to consider in designing a webpage, which is why pricing from companies such as 2Advanced, Flashlevel, WDDG, WA007 and more is so high. I have interned at Flashlevel before I actually began my design studio, Mindless Studios. One thing I definately learned from them, is serious deadlines, serious clients...
When you are designing for a client, they hire you to become their voice. Make them stand out from their competition. It's not necesarily the layout and whether it looks pretty or not that determines the cost. Instead, it's how the layout connects with the name, and how they both make you feel. Does it leave you wanting to come back for more? Saving it into your favorites? Do you look at it and go "Wow"?
When you are paying 2Advanced - which yes I know their pricing, along with Flashlevel, BillyBussey, and others - you are paying them to not only create a "pretty design." but to have your company name become represented online in a way that catch YOUR clientbase, increasing your clients %20 - 70%... You are simply paying quality pricing, for not only quality work, but a quality prescense. No offense to those out there who yell that anything over 800 is dumb, but almost %70 of users who only designate a budget of around $1k or less for a company that could compensate for that in less than 3mo, are usually companies that don't last very long, 1-2 years possibly. Companies that pay $10k+ are the ones who notice a huge increase in their clientbase from initial launch of their new site, to specials and deals they are offering.
Hosting websites pay $40k for a site, but even the smaller companies alone make a minimum of $1k a month. If you are making less than one thousand a month and you are a hosting company, quit it...
At Mindless, yes when we started we had to unfortunately charge only $100-300 because we were just getting up and running, but our work is far above that pricing, we on average, display work that is far above the $2,000 mark, and become very skeptical for clients who have set a budget anything lower than that, but we still accept them and deliver work that would be $10k anywhere else.
Keep in mind that these guys are crafting you an online voice from scratch! Yes, pay 70$ for a template that 70 other websites have, and study html a while to allow the pages to work out. Or simply pay $5,000 to get an amazingly decent (hmm oxymoron possibly?) webpage that will not only look nice as well as make your audience feel welcomed, but the security issues and securness of your webpage will be done just as well, having a great backend database thats secure and high on security. How many of you have actually sat and untilized Macromedia's software that focuses on backend data and having it communicating between flash, the client, and the company. It's actually as big as Macromedia and many other design studios make it out to be...