HostGator is green now?

HivelocityLB said:
Saying that their green can only bring good not bad things even if they mean putting recycle bins out side their doors.
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Assuming they are even going that far, and aren't just using the term 'green' like it's just the latest in a long line of media buzz-words thought up by middle-aged men with receding hairlines, that also drive hummers! :D
 
I still do not believe hostgator has gone green. A lot of big companies, including some small ones claim to be green just to make them selves look better. Saying their green would also boost their sales when marketed right.
 
romes said:
I still do not believe hostgator has gone green. A lot of big companies, including some small ones claim to be green just to make them selves look better. Saying their green would also boost their sales when marketed right.
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I agree with you romes and Lesli. I don't believe hostgator or any other web hosting company using "going green" are actually doing it. To me its just a marketing plan and to get a better name like people said before me.
 
romes said:
Unless they can prove their green, I do not believe their word on it.
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I totally have to agree with you on this one Romes!

Anyone can claim to be anything in this day and age, but without proof to back it up with, they could just be talking out their rear.

genesis said:
I would assume that they have been green for some time now,around about a year or more,I would assume.
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As in Host Gator claiming to be green? Yeah, I think it has been a part of their marketing for at least a year now, but them truly being 'green' or not has yet to be proven.
 
For those that want to review the GREEN credits and carbon credit offsets, you can view the reports at this page: http://www.hostgator.com/green-web-hosting.shtml

While I'm not a fan of making a big marketing ploy out of "going green" it does work, and it's actually something that WE have done in the past. Granted we never called it "going green" but we did run a campaign during the month of april in which each hosting account purcahsed equated to us purcahsing a tree. This was an INTERNAL thing that we did on our own as a company and not a public marketing thing.

We are however planning a public version in which we will dollar match donations, but we are still waiting on final information from the organization regarding tax deductions etc prior to finalizing it.

Can one be green? Sure, but it comes by the means of the carbon credits, which personally I don't beleive in. Plant a tree, sure, pay a corporation for the "carbon offset" - that's like donating to a charity organization and only 20% of your donation goes to the intended source, the other 80% going to management and resources etc.
 
handsonhosting said:
For those that want to review the GREEN credits and carbon credit offsets, you can view the reports at this page: http://www.hostgator.com/green-web-hosting.shtml

While I'm not a fan of making a big marketing ploy out of "going green" it does work, and it's actually something that WE have done in the past. Granted we never called it "going green" but we did run a campaign during the month of april in which each hosting account purcahsed equated to us purcahsing a tree. This was an INTERNAL thing that we did on our own as a company and not a public marketing thing.

We are however planning a public version in which we will dollar match donations, but we are still waiting on final information from the organization regarding tax deductions etc prior to finalizing it.

Can one be green? Sure, but it comes by the means of the carbon credits, which personally I don't beleive in. Plant a tree, sure, pay a corporation for the "carbon offset" - that's like donating to a charity organization and only 20% of your donation goes to the intended source, the other 80% going to management and resources etc.
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I would just like to take a moment to commend you for A. doing some things that were good for the environment, and B. for not making it into a huge ploy, and claiming to go green etc.

This is exactly the type of thing that Host Gator should have been doing too, but instead they made it into a marketing scheme.
 
This is exactly the type of thing that Host Gator should have been doing too, but instead they made it into a marketing scheme.
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They are in the business and I assume that all what they have done was done for the marketing goals.
 
and I assume that all what they have done was done for the marketing goals.
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Even if it would be a marketing technique that they aren't proud of and were reluctant to use, at some point they were virtually forced into it as most budget hosts (their direct competitors) have some sort of "green" program running.

Anything to give customers that "feel good" about yourself emotion I guess. :)
 
JamesCWilson said:
I would just like to take a moment to commend you for A. doing some things that were good for the environment, and B. for not making it into a huge ploy, and claiming to go green etc.
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Thanks James. At the end of the day, busienss is all about making money, so I can understand how people want to capitalize on it. Heck, if I thought buying carbon credits actually WORKED to help restore the environment, I'd do it. I just don't have faith in the procedure. And now there's a new thing that the government is trying to pass with polution and caps and offsets etc - just a waste in my opinion.

GREEN is the new thing. We have a number of customeres every month that contact us asking if we are green, and the answer is NO, although all our staff work from HOME (no commute, less polution - that's GREEN isn't it?) ;)
 
ldcdc said:
Even if it would be a marketing technique that they aren't proud of and were reluctant to use, at some point they were virtually forced into it as most budget hosts (their direct competitors) have some sort of "green" program running.

Anything to give customers that "feel good" about yourself emotion I guess. :)
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Just because their competition did something, they could have done the same, only taking the high road by being more honest about it, and explain to people specifically what they are doing, and NOT claiming to be green when they aren't!
 
I think proving they're not "green" is about as hard as proving they are. For, what is "being green"? At which point what you're doing, be it using efficient servers, coming to work on your bicycle, buying carbon offsets, plating trees, putting wind energy into the grid, recycling waste etc., qualifies you to claim "Now we're green!"?

There is no limit, no absolute definition. That's the beauty of it, from a marketing point of view. All you have to do is prove you're green enough, or greener than most. When your neighbor uses a car that is twice as fuel efficient as yours and claims to be "green" or more environmentally friendly than you, can you refute his claim? Then, when you thermo-isolate your house so you waste less energy, you can claim eco-friendliness too. It never ends. :)
 
Well yeah people need to realize marketing is a powerful tool. Wouldn;t you spend $10,000 to ,ake $15,000. Remeber people eat these things up. Some people have problem with unlimited sites but most people love it.
 
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