Google Rank

Were we talking about another Google PR that I am not aware of? :)

Here is my logic: the higher the PR the higher you rank in search engine results. If you already rank well for the keyword that you want, why care about the PR?

PR do not just give you higher results in search engines. it also gives you reputation on google. the higher pr you get, the great reputation you have in google serps. more link juice.
 
Google assigns a specific value to each website.This specific value is called page rank.Google give rankings to different sites on the basis of the indexing,internal and external links,content and domain name.SEO helps in increasing the page rank of a site .
 
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