Google has recently introduced a new tool to maximize publisher's revenues with their AdSense program.
http://www.google.com/adsense/
Briefly, any person on the internet (with a decent web site) can display relative to his page's advertising, which is top bidding keywords from Google AdWords for that topic. By doing so, Google is helping you get more clicks and is able to sell more by increasing their delivery platform, but do you really want clicks from something other than Google's pages? The quality of some clicks is under question here.
Do you use AdWords and have you noticed an increase in click-throughs since AdSense introduction? If yes, is there an increase in sales?
Best,
http://www.google.com/adsense/
Briefly, any person on the internet (with a decent web site) can display relative to his page's advertising, which is top bidding keywords from Google AdWords for that topic. By doing so, Google is helping you get more clicks and is able to sell more by increasing their delivery platform, but do you really want clicks from something other than Google's pages? The quality of some clicks is under question here.
Do you use AdWords and have you noticed an increase in click-throughs since AdSense introduction? If yes, is there an increase in sales?
Best,