It's taken a while, but the "oooooo sex-say" factor has finally worn off of Flash intros. People, even toy-loving VPs who keep breaking their home computer's "cup holder", do not see Flash as the coolest hippest gotta-have-it-or-the-other-kids-will-laugh-at-me thing.
I won't go so far as to say that they recognize the overall value of usability, but they've abandoned that particular e-fetish.
I think it was the NFL's site - they had a VERY effective use of Flash. Instead of Javascript rollovers in their sidebar, their sidebar was a Flash navigation. It was a well-optimized file, it looked good, it worked well, and it was less of a page dependency than the same thing would have been had it been done with JavaScript.