We manage Facebook Ads and Google Ads for clients on a monthly basis.
If you're not getting good results, then you're not using the right strategy.
We have AdWords for clients spending $50/month and others spending over $10,000. If you do the ads correctly, they work like a charm.
The thing is, most people don't do it correctly, and thus, they spend money and think it doesn't work. At the end of the day, they configured things wrong, didn't do their research, and didn't define the correct target for the strategy.
EVERY form of advertising works - if the target is defined correctly - however not every form of marketing works for every business.
I dont agree eith this , bidding in adwords and facebook are set by aggregates of the bidders on the keywords, sure you can lessen the blow by a better structured ad campaign and quality scores negative keywords and all that, ive done all that and managed to pull about 30 percent off my spend on clicks. BUT the bid average is in a closed environment , company a bids more thae cost goes up for all of us, then company b wants to bid to match the cost goes up again. and so the smaller companies get picked off as they cant afford the cpc anymore. You can go for less competitive keywords or try bid stacking keep a tight eye on your conversions , rotate ads whatever, money talks to google.^ Spot on.
Agreed, you gotta know what you're doing to get the correct results.
FACEBOOK ADS VS GOOGLE ADS WHICH ONE IS A GOOD CHOICE :help: