I'm beginning to have to face my fears as I seek local clients. Business wise, its a smart move as their is no real local competition and a whole Main Street with shops with virtually no online presence.
The downside is, I'm a nervous wreck in these situations. I'm passionate about what I am doing, feel as if I can provide a valuable service to these local businesses yet lack the social skills to appropriately express it.
Of course, online clients are a total different story. While its still speaking to a real person, the method of communicating makes it much easier to handle.
I'm sure its just something that you begin to get comfortable with as time goes on, and you do it more and more.