We take crypto as well, but I would separate two things that get
conflated every time this comes up, because they lead to different
investments.
Crypto solves a privacy problem and a chargeback problem. It does not
solve a market access problem, and outside the US and EU that is
usually the one costing you sales.
In Southeast Asia and Latin America the payment method that actually
unlocks a customer is local. Pix in Brazil, virtual accounts and
e-wallets in Indonesia, GCash in the Philippines, OXXO and SPEI in
Mexico. Card penetration is lower than dashboards make it look, and
cross-border card authorisation is the quiet killer - a customer paying
a USD charge to a foreign entity is declined by their own issuer at a
materially higher rate than they would be domestically, and they
essentially never tell you. They just do not come back. It shows up in
your funnel as an abandoned checkout with no reason attached to it.
Crypto does not fix that. Someone whose card was declined does not then
go and buy Bitcoin. They go to whoever accepts their banking app.
So, practically: yes, take BTC. It is cheap to add and there is a real
segment that wants it. But if you are selling into a market and
conversion is disappointing, local acquiring is where the missing
revenue is, not another coin.