Any recommendation for marketing your web hosting on a tight budget?

HostProto

HostProto

Member
Need some advice for marketing my web hosting business.

I sell shared web hosting and openvz vps servers.

I've posted on various forums but even so it leads to very few sales.

I also not sure if I have a huge search engine presence.
 
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It's very competitive, just keep it steady with your posting and social media engagement, which is easier said than done for most. Try to be helpful with your responses, look to niche markets initially where you can focus on providing plans that cater to that niche, especially if you have prior experience in that niche. It's typically easier to grow doing that than trying to be everything to everyone early on.
 
The forums are OK, but advertising at HD and other similar boards is a supplemental method to sell. You'd attract visitors from social networks and to increase our brand awareness.
 
If you have limited budget, I would suggest you focus your business on Social Media, especially on Facebook Marketing. There're many ways to promote your Facebook fanpage, below some of them:

Free ways:
- Invite your friends to like the Fanpage
- Share your content into relevant and related groups (hosting/domain groups)
- Share your content on relevant and related Fanpages (hosting/domain fanpages)
- Add a widget about your Fanpage on your website
- Run a mini game with attractive prizes that let people like and share your posts
- Run a give away contest to get more fans and engagements
- Ask for help on other fanpage admins to share the content for you.

Paid ways:
- Facebook Ads (CPC, Post engagement, Page like,...)
- Rent posts from KOLs fanpage
- Rent post from other famous fanpage in the same market.

I hope this helps.
 
There are many ways for advertising, if you are on a tight budget we would recommend purchasing professional SEO services at $5.00 from Fiverr. We have used Fiverr in the past and were able to gain some great clients!
 
I wouldn't recommend paid facebook ads. They don't do much. People don't come there for hosting, they come there for pictures of cats and dogs :D
Go to the sites close to your business. And advertise there.
 
Tell people in real life. Seriously, this is great if you know some people who need a hosting plan. Social media marketing, post on forums, etc. All can be done for free.
 
I've seen brands built from the floor up marketing to their local community. Talk to local newspapers, radio stations, participate in local events, hang flyers, join networking groups, go door to door - get yourself out there. Show an interest in their business. And don't just shake hands and go into your elevator pitch. Ask lots of questions. People love to talk about themselves. You might not be able to immediately help them, but they may know someone in their sphere of influence that you could help. Remember, you have to ask for the sale, because if you don't ask, the answer will always be no. Good luck.
 
Steve's on the money! Some of the most loyal customers I've ever had have been because I pounded the streets and was in the right location at the right time.

The next group of loyal customers were those that I helped. Being active in forums, webmaster discussion forums, graphic designers, specific softwares that we used for clients etc - these were golden. And we still use this method today (even though we're in a different market).

Giving back, or helping people, for the sake of helping them is something that we've found both personally and financially rewarding over time. We help because we want to. *IF* they become a client, that's a bonus, but helping the person is the priority.

Karma is very rewarding :)
 
HostColor said:
The forums are OK, but advertising at HD and other similar boards is a supplemental method to sell. You'd attract visitors from social networks and to increase our brand awareness.
Click to expand...

Do you have a experience with advertising in HD?

I am interested in this. It will be nice If you share your experience. Please :beer:
 
Boxne said:
There are many ways for advertising, if you are on a tight budget we would recommend purchasing professional SEO services at $5.00 from Fiverr. We have used Fiverr in the past and were able to gain some great clients!
Click to expand...

Might be interesting to share how you did it. SEO is one thing you must go slow because in the rush to jump into someone offering cheap stuff he could just get your site punished by Google for lots of violations you never knew the cheap guy was using.
 
Google brings in a lot of traffic, but you need to have quite a budget to sustain it. Other options would be to offer packages for free in exchange for promotions, banners, link building and so on. You do not have to offer VPS, shared hosting packages I believe are enough for this job at the beginning.
 
you can go with social media or forum posts but you have to understand that you will not get hundreds of customers in one post.

Be patient is most important in this business
 
Lots of great suggestions above. I would be careful with the eBay suggestion. Even though it may get traction, there's too many ads where people are selling hosting and the stars for a penny. Not the place you want to compete.
 
WPCYCLE said:
there's too many ads where people are selling hosting and the stars for a penny. Not the place you want to compete.
Click to expand...

Plenty of good hosts use ebay now, yes you have the kiddie hosts with unlimited everything reseller plans for $2 a year, but a more people become more tech savvy, less of these are listed as people see through them for what they are.
 
Well, I wouldn't bother with Adwords that's for sure. That's best for bigger companies who have a massive marketing budget. I'd stick to using forums, at least to start with, and try to get a lot of referrals by promoting your affiliate program. That will help a lot.
 
I have found that NICHE marketing is great especially forums, also try to offer products that most people dont offer for example 10gbps VPS there isnt many people offering those. do research and explore the possibilities I have gained my best clients through becoming friends on skype and not only talking business but by showing that i care about them and that they arent just a client.
 
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