Well, not if you see the value of a customer by how much he pays per month. Think how much a customer is worth in the long run... Also, your website must be very good at closing sales (and so do your sales people), to keep the clicks/sale ratio as small as possible.Jason, well obviously not many companies can afford a click costing $8.
But what if you manage to get this down to 90%? One step would be not to for "web hosting" as that's too expensive and arguably, not very targeted.that 98% of the time will not convert into a sale