You have a point here, about financial strength of the hosting companies which bribe or buy the web hosting reviews sites to fool their would be customers.
However, the intent and the method both or morally incorrect, there could be many other ways to show financial strength, like free LCD tv to all people who host with them, or one kilogram gold jewelry to every lady who host with them.
The point is that a philosophy based on incorrect intent, no matter how much financially sound show the direction of work of the owner. Such owner is not sincere as service provider but a cheat by instincts.