100 sign up per week

You mean aside from spending $1000's in advertising? Or, being in the top 100,000 in Alexa, receiving tons of daily traffic?

If I was getting 100 new clients per week without those methods I'm not even sure I would tell anyone how. ;)
 
Now that's a place I'd love to be. I imagine spending a ton on advertising would do it. Not sure how long it would take to recoup that expense.
 
100 signups of WHAT is the question ;)

I'd much rather than 100 signups (per month) of $40-$60 accounts than having $100 signups (per week) of a $5.00 plan. It's not just price, it's the type of clientele. $5.00 accounts seem to come and go just as quick.

Of course, if you offer something FREE you instantly boost signups - and a FREE account can boost signups, however keep in mind the quality of the lead.

For forums - 100 signups quickly is attained by offering a giveaway - this is proven time and time again.

Advertising is what will bring in the customers - support and the perception of value for their dollar is what will keep them. I say "perception", as that's from the USERs end - you still have to actually offer value and follow through on their expectations! :)

Getting 100 purchases means you need a MINIMUM of 1000 visitors (and that's if 10% purchased). Your conversion rate is usually MUCH LOWER than that, but it depends on your target audience and the product you're targeting.
 
I used to work for a marketing company and the average conversion cross industry was more like 3%. The more "in your face" the advertisement was, the better it performed.

A huge part of the equation is keeping the clients you do get.
 
Amen, S-H, customer service, works every time. Also, as I'm always likely to mention, humor works wonders. People are always much more tolerant of advertising if it's entertaining. Also, it can really boost the positive perception of your brand. Plus it makes work more fun!

I'm currently working on a video blog series for TurnKey and I'm having a great time writing the jokes. My hope is that it'll be something informative that people actually want to watch and keep up with. Gaining fans of the videos will hopefully gain customers for TurnKey. We'll see how it all pans out!
 
Can hardly wait to see your video blog series. I've done this twice before (not here) and it does work.
 
Awesome! I'll be sure to let everybody know when I post the first one! Yeah, I've done it before too for my own projects and it worked great. It's time-consuming and takes a lot of creative energy which is I guess why you don't hear it talked about in forums that often as a marketing strategy. Seems like something mostly bigger companies do, and they're so often dull as nails. In my opinion, it can't JUST be about selling something.
 
We have our own production studio here, but the problem is finding the time to devote to these types of projects. I think the last time we discussed this was about a year ago. Good luck with yours. :D
 
You would be sitting on a gold mine of knowledge if you had a simple answer to this question. Godo advice from others here in this thread. I would focus more on getting higher paying loyal customers rahter than quantity.

Mark
 
Adding to the number of hosting clients is not an easy task because some of the larger companies having more than 100,000 customers are heavily advertising their services but this does not mean there is no chance to succeed. Although using the free web advertising tools could be great but in some cases renting the monthly business spots on some related sites could drive a lot of traffic towards websites.
 
I have noticed several replies saying that spending tons of advertising would do this... I would highly suggest to not spend tons on advertising, rather you have tons to spend on it or not. For advertising, it is all about finding that right place. I know several people who have went and spent 10,000+ dollars for banner advertising and came back with about a 5/100 conversion.

I think that the best way to advertise and still not get 100 clients a week, although sure beats the heck out of spending all your money; look for small websites that will allow you to put a banner up for about $10.00 a month. I'm talking, anything related to web masters, websites, hosting, or anything! There is one hell of an industry out there and all you gotta do is take the steps that the big boys don't.

Which brings me to another point! Why do people try so very hard to compete with the top hosts? #1 - You can't. #2 - Why would you want to? #3 - LIARS. People go to great leanths to get there ad's in the same places that you will find "HostGator, JustHost, HostMonster" and what ever else! Why not take the smaller markets that these big hosting companies wont touch? Eh, Eh?

Try it. Trust me; it's not hard to do everything right. (of course that made no sense, because then again... it's even easier to do everything wrong.)

;)
 
I would highly suggest to not spend tons on advertising, rather you have tons to spend on it or not. For advertising, it is all about finding that right place.

Advertising should always be calculated risks on money. And for that matter it shouldn't be a "risk" at all. When I say spend money on advertising, I'm not saying hire people on the side of the road to hold up your sign, I'm saying targeted marketing. With the right amount of targeted marketing and the right amount of dollars, you can dominate a sector of the market.

Which brings me to another point! Why do people try so very hard to compete with the top hosts? #1 - You can't. #2 - Why would you want to? #3 - LIARS.
The reason that we compete with the big hosts is because that's where the market is! ;) There's no point in being king of the "underwater basket weaver" hosting market if there's not that many who actually want to host. Another hosts domination of a niche should not cause you not to also seek the business. That's the beauty of free market and small hosts in particular. If a dominating competitor was the reason not to enter the market, Cricket, Virgin and Boost Mobile would not even be in the business as AT&T and Verizon dominate the majority of the US.

Targeted niches are nice, but a small dog CAN run with the big dogs. There's different levels of competition, but they can certainly run side by side on many instances.
 
100 per week - lets say 400 per month and you're saying that it'll take $7k/month in advertising to get 400 customers? So that's $17.50 of advertising for each customer you bring in?

I think the math is off, as there's no way we're spending that much money on our advertising. Even if you were to say $5 per customer, that's $2k in advertising (if you were to get every customer).

What market are you targeting with $7k/month? Dedicated servers, shared hosting, reseller hosting, VPS's? I can do some serious damage with a $7k budget. We spend less than $1000 currently.
 
100 per week - lets say 400 per month and you're saying that it'll take $7k/month in advertising to get 400 customers? So that's $17.50 of advertising for each customer you bring in?
I think allreseller was giving just a raw number that the acquisition cost of each 100 clients equals to an investment of $7,000 (roughly I presume). So 400 clients will cost $28,000.

It would be interesting to see what kind of clients we are talking about (shared hosting, VPS, resellers) and how he came out with that number (direct experience, case study, etc).
 
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