ReliableSite is probably the most familiar name in its group of companies, but at CloudFest Americas the team was representing more than one brand. Yevgeniya Davydov, marketing director for Unpack.me and its brands, explained that ReliableSite, Boot Hardware and Deploy2K each offer a different solution to the hosting community.
ReliableSite is the core brand and works in bare metal. Plenty of people know it from hosting forums, Davydov said, and it has been around for 20years. The company builds every server that goes into its inventory for customers.
That habit gave rise to Boot Hardware. The team asked why it should not build a customized solution for the hardware inside its own data center, and the answer became a product that is now available to the public. Yevgeniya said it has been tested for more than five years and the company uses it in bulk itself.
Deploy2K covers the software side with server administration tools meant to make customers’ work easier. Like Boot Hardware, it began as something the company built for its own use before being offered to others.
Buyers do not need to be ReliableSite clients to buy any of it. “Every product in this ecosystem you can buy individually,” Yevgeniya said. Memberships offered through ReliableSite do tie things together, though. Someone who wants the administration software, for example, can take a membership that includes hosting with the company. Outside of those programs, the products stay independent.
She described the lineup as one ecosystem built from two decades of experience and from knowing what customers want. In practice, that gives the group three entry points: renting bare metal servers from ReliableSite, buying hardware from Boot Hardware, or picking up management tools from Deploy2K. A customer can use one, two or all three.
The team’s booth is also noticeably larger this year.
Anyone with questions about the hosting side, the hardware or anything else can write to marketing@reliablesite.net. Yevgeniya said the team is always happy to answer.
