Wimbledon has renewed its long-running partnership with IBM, extending a collaboration that has shaped the tournament’s digital evolution for more than three decades. The multi-year deal deepens the use of AI and cloud technology to personalise content, automate highlights, and deliver real-time insights to fans worldwide, as the All England Club targets younger, digitally native audiences.
Sonrai reported strong growth in 2025 as more enterprises shifted focus to cloud permissions as a core security risk. The company saw rapid gains in revenue and customers, driven by wider adoption of its Cloud Permissions Firewall. The trend reflects a broader industry move away from legacy privileged access models toward tighter, real-time controls across human, machine, and AI identities.
AWS has increased prices for its EC2 Capacity Blocks for machine learning by roughly 15%, marking a rare, direct hike in a service long viewed as immune to upward pricing. The move reflects tightening GPU supply and shifting demand dynamics, unsettling enterprise customers accustomed to falling cloud costs and giving rivals fresh leverage in the race for AI workloads.
Brazil’s antitrust regulator CADE has launched a formal inquiry into Microsoft’s cloud and software licensing practices, citing concerns they may hinder competition. The move follows similar findings by the UK competition authority, which flagged potential disadvantages for rivals like AWS and Google Cloud. Regulators will examine whether comparable anti-competitive effects are playing out in Brazil’s cloud market.
McAllen-based WebDaddy Pro has launched a Fair Pricing Charter aimed at giving small businesses predictable web hosting costs. The policy commits to keeping rates stable year over year, with changes only tied to significant core cost increases. The move addresses widespread frustration over surprise pricing in hosting, offering greater budget certainty for businesses across the Rio Grande Valley.
Applied Digital is moving to carve out its cloud computing arm into a new AI-focused entity, ChronoScale, in partnership with Ekso Bionics. The proposed spinout targets rising demand for large-scale GPU infrastructure as AI workloads grow more complex. Applied would keep majority ownership, positioning the new unit as a dedicated provider for high-performance AI compute.
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