Something odd started showing up in Hostinger‘s usage data over the past year. People weren’t just building websites anymore. They were building software.
A year ago, fewer than 4% of projects on Hostinger’s platform fell outside the usual website categories, things like restaurant pages, portfolios, and small business sites. Today, that number sits close to one in five, and those projects are software products, internal business tools, and learning platforms. That’s a fivefold jump in twelve months, and it’s the reason behind Hostinger’s newest launch, AI Builder.
The shift makes sense once you think about what those projects actually need. A customer portal needs a login system. A software tool needs a database. A store needs payment processing. None of that is a website problem in the traditional sense, and historically, solving it meant leaving the website builder entirely to go find, configure, and connect a handful of outside services.
That handoff is exactly what Hostinger is trying to eliminate. Because the backend, ecommerce, and email marketing tools already run natively on Hostinger’s own infrastructure, AI Builder can actually execute tasks rather than just point users toward third-party providers. Ask it to let visitors create accounts, and it builds the database and sets up sign-in options, including passwords, one-time codes, and Google or Apple login, along with the confirmation emails that go with them. Ask it to start selling something, and it opens the store directly.
“The next battle in online presence is not about who can generate a homepage in 30 seconds,” said Auksė Žirgulė, Hostinger’s vice president of product. “It is about what happens next.”
Customers can start a project multiple ways, uploading a menu PDF, sharing a screenshot, or pasting a link to an old site they want rebuilt, and choose between letting the AI lead the build or taking manual control over individual elements themselves. Changes stay private until the owner chooses to publish, which matters for anyone editing a site that’s already live and taking orders.
Hostinger also opened the platform to outside AI tools through Hostinger Connector, letting assistants like Claude Code or Cursor perform the same account actions a developer could do by hand.
The pattern across Hostinger’s own data suggests the line between building a website and building a small piece of software is disappearing faster than most platforms have caught up with.
