One of the benefits of the seven new data centers that Bluehost has established is the faster website speeds and stronger reliability for small businesses as they compete in the global digital economy.
By expanding its coverage to Europe, Asia, South America, and Australia (seven locations in total), Bluehost is extending its infrastructure footprint to a larger area, which means that the servers are now closer to the users in physical terms.
According to Sachin Puri, Chief Executive Officer at Bluehost Group, the company’s goal is to remove the barriers that make online growth difficult for smaller players. “Proximity means performance, and performance drives experience,” Puri said. “When a page delays for even a fraction of a second, visitors leave. Our mission is to make enterprise-grade speed and reliability available to every small business, regardless of geography.”
Recent studies highlight how critical that speed has become. Research from Deloitte and Google found that a tenth of a second improvement in page load time led to measurable revenue growth and higher conversion rates. Bluehost reports that its upgraded network reduces latency by as much as 120 milliseconds and enables websites to load two to three times faster than the market average in many regions.
Speed is not the only thing taken into consideration by the company’s approach. Every local data center has better uptime and local redundancy that helps them to be safe from the blackout. Bluehost uses region-specific replication and failover systems to achieve 99.99 percent reliability, allowing businesses to keep their services running even during incidents.
Website performance has become a key factor for the visibility and growth of millions of small and medium sized businesses which constitute about 90 percent of the total number of companies in the world. By moving the infrastructure closer to the users, Bluehost intends to support those businesses to get the speed, security, and stability which are their requirements in the fiercely competitive web field.
