The right backlink is always powerful. Generic links have generic effects. Spammy links are ignored. UGC and Guest Post links have much less value than they used to. Forum profile links, Web2.0 links, etc - all have no real value. PBNs work, if you can find one that hasn't been exposed, but it...
Content is the biggest exposure by far. There's a lot of content being eaten up by AI and presented to the user without them ever getting to the website, for the right target, those users click the link to read more info.
The last info I heard was that nearly 60% of all searches don't lead to a...
Yep, you'd think people would know to re-check it, but they don't ;)
We have clients come to us on a regular bassis with a scope of work created by AI where they require PHP 7.4, MySQL 5 and Apache 2.x. They then go into needing various CDNs for image delivery, and combining all JS and CSS...
If you don't know the core of SEO and how things ACTUALLY work, and rely 100% on what AI tells you, you can really do a lot of damage.
That said, I use it to touch up articles I write. I write the article, and I use AI as an editor to review and suggest changes.
Never trust AI 100% - Trust...
You realize you're quoting a post from Feb 2021 right? A LOT has changed in 5 years!
Speed is still a concern, but not as much as content is the real concern. AI has completely changed the game.
Are you looking for this? It tells who is the provider for the phone number - handy when you need to bypass a company and report a bad actor - https://www.800forall.com/SearchWhoOwns.aspx
My wish list (as a web developer that works with clients and web hosts) is pretty much the same as last year.
True TTFB consistency, not just the best-case scenario benchmarks. TTFB is a huge bottleneck that directly relates to the server, I/O on database connections and then the internet...
I can't tell you how much I rely on Google Docs in general - including client notes.
But as Artashes mentioned - Google Keep is a great tool. We use that here for everything from shared shopping lists to quick mental notes and video or blog ideas.
If you're on a windows computer (windows 11)...
An end to an Era.
I remember managing servers before CSF/LFD and when they came on the scene, there was no looking back. They were the gold standard both from a configuration end of things and a security standpoint. Their firewall and their mail scanner tools were critical to our operation when...
Ok, so I'll weigh in on this one - everything that you wrote is accurate both in the past and in today's environment. Internal links play a big part if moving the user throughout the site, and if it's helpful to a user, then search engines want to encourage you to do that.
More links to a page...
I have a completely different take on things.
I have started 2 businesses with friends and had no issues running for several years (including the hosting company which ran for 17 years).
I then started another business with my wife and we've been running that for nearly 15 years now.
You...
A robots.txt is a great tool when used correctly.
You can specify sitemaps and control the crawling rates of Google and Bing so that your crawl budget is not wasted on needless items.
While many search engines and tools will respect the robots.txt and honor not crawling other areas, it's not a...
In years past, this was an issue. Speed is the big issue - the faster your site is for your users, the better the experience. This does have a small impact when it comes to rankings, but these days, it's really small. With all the CDNs etc out there, there's no excuse for a slow site.
As far...
Nearly every host has a line in their TOS that clearly states they are not responsible for backups. While they make every effort to make backups, they are ultimately not responsible and it's up to the user to make their own backups.
I have always lived by the policy of "Trust but Verify". I...