.WEB certainly has potential because it is short, intuitive, and immediately connected with having an online presence. From a hosting provider’s standpoint, though, I’m not sure that automatically makes it an easy sell.
Most customers still begin their domain search with .COM, their local ccTLD, or an extension that is already familiar within their industry. A hosting provider could present .WEB as a strong alternative when the preferred .COM is unavailable, but customer adoption will probably depend heavily on registration and renewal pricing. If the introductory price is attractive but renewals are significantly higher, that may discourage both providers and end users.
There is also the trust and recognition factor. A good domain extension can be technically available overnight, but becoming familiar to the average business owner takes much longer. Hosting companies may be able to sell .WEB effectively as part of website-launch packages, especially to startups and new online projects, but I do not see it replacing .COM or established ccTLDs anytime soon.
I think it will be marketable, but pricing, premium-domain policies, renewal costs, and public awareness will determine whether it becomes a mainstream choice or simply another alternative offered when the customer’s first choice is taken.
