SEO and Web Hosting, Can your host impact your rankings?

[Greenhost.cloud]

Many claim that your web hosting provider can affect your SEO rankings. But how significant is this influence? What is the actual impact of server speed, uptime, and location on your search engine visibility? What is your opinion?

 

[bigredseo]

Many claim that your web hosting provider can affect your SEO rankings. But how significant is this influence? What is the actual impact of server speed, uptime, and location on your search engine visibility? What is your opinion?

In years past, this was an issue. Speed is the big issue - the faster your site is for your users, the better the experience. This does have a small impact when it comes to rankings, but these days, it's really small. With all the CDNs etc out there, there's no excuse for a slow site.

As far as location, it matters mainly for the country. If your users are mainly in Europe, then you should have hosting in Europe and not the US - again, speed is the big factor. There's no hard-written rule from Google or Bing that says Countries play a factor.

We have clients throughout the US. Some are in Los Angeles with hosting in Texas, others are in Texas with hosting in Michigan - it no longer plays a factor, much like multiple Class C IPs for SEO are no longer a factor (it wasn't much of one back in the day either). Speed of network are the ranking factors.

 

[Dotdotnetworks]

I have many SEO clients who need a large number of IP addresses and try to get these IP addresses from different IP subnets as much as possible.

 

[SenseiSteve]

I have many SEO clients who need a large number of IP addresses and try to get these IP addresses from different IP subnets as much as possible.

They are still performing SEO in the dark ages. See Conor's reply above.

 

[introserv_rd]

Global search engines like Google or Bing are guided mainly by the speed of your website and its optimization for different devices, and in light of the page loading speed, of course, you need to choose a hoster in a location with the largest number of potential visitors.

If you have an intercontinental resource, then geographic load balancing will come to the rescue, again taking into account the localization of the physical location of the site. Plus, such geographic localization of the server will help to avoid some of the features of local search engines, which may give preference to resources physically located locally or using IP addresses with local geolocation.