Improving conversion ratios

[SenseiSteve]

Conversions are good, right?

"If you’re looking to push a specific product or service, landing pages generally convert better. Why? Home pages present too many distractions. Think of your prospects like cats. They’re easily distracted, so getting them from point interested to point converting means maintaining their focus throughout the purchase process."

Do landing pages actually convert better?

 

[BMFHost]

Conversions are good, right?

"If you’re looking to push a specific product or service, landing pages generally convert better. Why? Home pages present too many distractions. Think of your prospects like cats. They’re easily distracted, so getting them from point interested to point converting means maintaining their focus throughout the purchase process."

Do landing pages actually convert better?

I believe yes. Example:

- traffic coming to LP without distractions, aimed for a specific market / type of people.
- homepage can have a lot of distractions, and it's not well optimised.

When I was doing media buying, in another industry. I've purchased traffic for a specific landing page.

Testing multiple LP is necessary to get an optimal conversion ratio.