I wrote this some time back, but I believe it's still relevant today.
What I've seen over the years are issues, such as billing, that can sour an entire business partnership. Or less than competent, professional support.
Your thoughts on branding?
Internalizing what makes your business unique
What are the core selling points of your business? In the document imaging industry, service revenue draws over 50% share of profit, whereas unit sales may only account for 10%. Superb customer support drives sales.
If each and every one of your departments, from billing to sales went an extra 1% in every interaction with your clients, could they evolve from being satisfied clients – to ‘Raving Fans?’
Branding should be a company wide effort. It starts and ends with every interaction your company has with prospects and clients.
What I've seen over the years are issues, such as billing, that can sour an entire business partnership. Or less than competent, professional support.
Your thoughts on branding?