SEO in 2018

C

Chimpanzee

Member
I m new to this buisness , so i searched a lot and learned a lot about google and they it ranks pages etc. I think i need some info too for bing/yahoo search engines , cause many people use it. Also , what about other engines , yandex and other ? Oh and if anyone has a pro tip for google , let me know :crash::crash::crash:


Thanks in advance :D:D
 
For SEO you need to work on Google updates and work on good on page and off page optimization techniques to help build your website ranking in various search engines.
 
SEO has drastically changed from a few years ago. It heavily favors local SEO compared to national or international. You need not only relevant content but a targeted local approach for the area your client serves.

Content is still king by far, the more relevant content you have the better. Then you'll want to expand out to other relevant areas of your niche and get them to talk about you and vice veras. Not link farms or blog farm links but real relevant referrals.
 
Content is always king. But also focusing on optimizing existing content, meta data and alt tags are good starting points for your website.
 
Chimpanzee said:
I m new to this buisness , so i searched a lot and learned a lot about google and they it ranks pages etc. I think i need some info too for bing/yahoo search engines , cause many people use it. Also , what about other engines , yandex and other ? Oh and if anyone has a pro tip for google , let me know :crash::crash::crash:


Thanks in advance :D:D
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Yahoo - just go ahead and forget about them, the rest of the internet has. :)

Bing and Google are the two big players in the US and most of the world, but you did mention Yandex. They serve a particular market. So the question becomes, WHERE is your target audience? If it's the USA, then you don't need to worry about anything other than Google and Bing (maybe DuckDuckGo).

Google has the strictest guidelines to follow, so as long as you adhere to their guidelines, usually you'll have no issues with Bing. Bing does let you get away with more things and formats things different (JSON-LD, for example, was only recently approved by Bing - prior to that you had to use a different markup).

The only TIP that I can give you when it comes to SEO is to build the site as you would like to read it as a user. Don't try to trick the search engines, they're too smart. The text on the website should be in easy to read human format. Forget about stuffing keywords into a sentence, they will come naturally.

There's a whole slew of info that you can find online, but please pay attention to the dates of the articles that you read. Reading things from 3 years ago sometimes are way out of date and the rules have changed. That said, I have articles from 2001 which are still valid today!

Do the research, then cross check and find a "current" article to make sure the information is still valid.

MOZ, Search Engine Journal, and Search Engine Roundtable are great places to read articles - although they can get a little in-depth if you're not ready for it.

Many SEO Companies (including ours) write blogs on a regular basis and have them on their websites, so have a hunt around and read articles there.

Finally, Google is your friend. If you have a specific question, Google has an answer. You will not get a great answer if you type in "how do I do SEO", much like you wouldn't get a great answer for "how do I build a plane". Be specific in what you're needing, and you'll get tons of answers.
 
bigredseo said:
Yahoo - just go ahead and forget about them, the rest of the internet has. :)

Bing and Google are the two big players in the US and most of the world, but you did mention Yandex. They serve a particular market. So the question becomes, WHERE is your target audience? If it's the USA, then you don't need to worry about anything other than Google and Bing (maybe DuckDuckGo).

Google has the strictest guidelines to follow, so as long as you adhere to their guidelines, usually you'll have no issues with Bing. Bing does let you get away with more things and formats things different (JSON-LD, for example, was only recently approved by Bing - prior to that you had to use a different markup).

The only TIP that I can give you when it comes to SEO is to build the site as you would like to read it as a user. Don't try to trick the search engines, they're too smart. The text on the website should be in easy to read human format. Forget about stuffing keywords into a sentence, they will come naturally.

There's a whole slew of info that you can find online, but please pay attention to the dates of the articles that you read. Reading things from 3 years ago sometimes are way out of date and the rules have changed. That said, I have articles from 2001 which are still valid today!

Do the research, then cross check and find a "current" article to make sure the information is still valid.

MOZ, Search Engine Journal, and Search Engine Roundtable are great places to read articles - although they can get a little in-depth if you're not ready for it.

Many SEO Companies (including ours) write blogs on a regular basis and have them on their websites, so have a hunt around and read articles there.

Finally, Google is your friend. If you have a specific question, Google has an answer. You will not get a great answer if you type in "how do I do SEO", much like you wouldn't get a great answer for "how do I build a plane". Be specific in what you're needing, and you'll get tons of answers.
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Ι was just browsing your website and then read your reply. Its pretty clear that you have to be simple and efficient when it comes to site building. Thats where i focused. People kept telling me how to fool the engines and/or crawlers , which i thought from the ameteur level is not possible and propably bad. I wanted to ask also , if its good to run a small blog along with the page informin about the latest tech news for example. Will that be good or dissorient SEO? If so , blocking it with robots.txt will do the job? Also, that said, i blocked the clients area of my page with robots.txt so its not crawlable, it had 100 different languages and paying carts and so , which i thougth was bad for seo. Thanks A LOT for your help guys , really apreciate this.
 
Definitely a blog on your site will help - IF you have relevant information, and update it from time to time. If it's important to your users, and your users will read it, then Google wants to read it too. Just think of it that way.

If you're doing it just for SEO, then you're doing it wrong and Google will find out :)

As far as blocking internal pages and carts etc - it's a good idea to do that. Anything in different languages I'd also either put a canonical link back to the English version, or just block the page.
 
bigredseo said:
Bing and Google are the two big players in the US and most of the world, but you did mention Yandex. They serve a particular market. So the question becomes, WHERE is your target audience? If it's the USA, then you don't need to worry about anything other than Google and Bing (maybe DuckDuckGo).
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Yandex powers DuckDuckGo, so it's helpful to use their 'Yandex Webmaster' to get indexed there.
 
I find that what is happening is this. With the vey vast majority of new websites that appear online every year, it is no longer viable to aim for a first second or third spot. Google however want users and webmaster to make the most of their search engine so they need a remedy for this, this remedy comes in splitting. Where you could at one stage rank for web design graphic design and maybe logo design google has made things very content specific so you would gt one of those terms and you competitor another, another as mentioned above is local search relevance and proximity added into even organic results , this further splits websites up giving everybody a sort of fair shot. Google is also pushing paid advertising alot its killed its map pack from 7 to 3, made organic ranking very hard so that paid advertising is the "easy option". Websites however are struggling even on that platform. Another thing i see as what is similar to the algorithm that they put up on maps is content which is similar gets filtered out of search results. I suspect as google gets too big they will eventually find that many users will jump onto bingas the competition on bing is at this stage much less, however this is just another form of splitting websites imo. I also see that directories are becoming MINI search engines themselves especially in the property market, its all about splitting.
 
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Hi,

Regarding rest of the search engine I cant comment, but yes you must be up in Google and in Yahoo searches.

For Good SEO better you have brief study on Online and offline SEO, forum posting, Google ad-words, social media marketing, blogs and many more. This all things can help you grow with regards to your SEO.

Thanks !!
 
Magnite said:
SEO in 2018 does not matter much if you do not invest hundreds of thousands of dollars into it.
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I think most people who have been around long enough (not only in web hosting) might disagree with you. If you are investing hundreds of thousands of dollars into SEO, I'd seriously question why you are in the business in the first place. With web hosting specifically, if you are coming into this business trying to win on SEO game, you are focusing on the wrong thing. You should be all in on making your product/service the best it can be (which should essentially be your best driver of new business), there are many tactics that can help you support your SEO marketing objectives with budgets way less than that amount.
 
With all that said…SEO is still all about content and links.
Without amazing content, you’ll never get links.

And without links, you won’t crack the first page.

And if you’re not on Google’s first page, RankBrain, Voice Search and the Mobile-first algorithm won’t matter. Those only come into play once you already rank for stuff.
 
webwerksDC said:
And without links, you won’t crack the first page.
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While I strongly advise people to get relevant links pointing to their website, the statement, when isolated, is untrue.

You *CAN* take the top position without any links to a website. This can be done purely with content & submission of a sitemap to Google. This has been tested by several SEO's (including ourselves). We have domains and websites that run specifically with no links, so we can test what Google is doing.

Now the quality of the website, or the time you would spend at the top of the rank results, might be limited (depending on competition and the phrases being used). If you're in a tough niche, you definitely need links, but we've ranked brand new websites in Accounting, Home Cleaning and Carpet Cleaning with ZERO links, and they show in positions 1 and 2.

Of course, over the months/years, they've gained links due to the content (as you pointed out), but the initial ranking of the site was purely content and structure.
 
Chimpanzee said:
I m new to this buisness , so i searched a lot and learned a lot about google and they it ranks pages etc. I think i need some info too for bing/yahoo search engines , cause many people use it. Also , what about other engines , yandex and other ? Oh and if anyone has a pro tip for google , let me know :crash::crash::crash:


Thanks in advance :D:D
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so your one and final verdict should be stop doing seo, its dead, especially for hosting company. just do it one time onpage seo and then post regular blog post thats it.
 
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