Zachary McClung
New member
Zach, how big of a relationship (not even touching on trust at the moment since trust cannot be established over communication but through action and service) can a company build on the least interactive and functionally limited service as as Twitter?
Artashes:
You can build trust through communication. A great example is President Obama. He built the trust of Americans and he had no actions prior. No one knew who he was. Yet, he built trust through communication. Now I don't trust the guy or like the guy but he is a good example of someone who with proper communication has made people trust him. Ronald Reagon did the same thing.
Trust can be very easily lost though if you are to communicate and then you don't follow up on communication. The 144 characters or whatever many they allow people for a moment to gain access into the lives and the happenings. It makes people feel more comfortable. This is sales 101.