CanSpace
Active member
A super interesting story today about CNET deleting thousands of old stories in an effort to improve its Google Search results. The internal note suggested removing irrelevant content "sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher [...] in search results".
Following this strategy, it means if you run a company blog, you'd be better off removing posts made years ago about outdated PHP or WordPress release notices, for example. Carries absolutely no value today, and keeps blogs fresh.
A Google Liaison rejected the practice, stating it is "not a thing", adding that Google guidance doesn't encourage this.
Nevertheless, if what Google says is true, then I shouldn't be seeing website owners do it more than I am. So, is anyone curating their existing blogs to that degree?
CNET Deletes Thousands of Old Articles to Game Google Search
Google says deleting old pages to bamboozle Search is "not a thing!" as CNET erases its history. The tech news site removed thousands of old articles in a recent bid to appease Google and improve its performance in search results over the past few months.
gizmodo.com
Following this strategy, it means if you run a company blog, you'd be better off removing posts made years ago about outdated PHP or WordPress release notices, for example. Carries absolutely no value today, and keeps blogs fresh.
A Google Liaison rejected the practice, stating it is "not a thing", adding that Google guidance doesn't encourage this.
Nevertheless, if what Google says is true, then I shouldn't be seeing website owners do it more than I am. So, is anyone curating their existing blogs to that degree?